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Both the principles that our company is based upon, and the operational quality that we strive for, are driven by our personal values and a belief that we are defined by what we do.
- Aspiration for excellence in every activity
- Care for customers, environment and reputation
- Recognised with a 2015 GOLD World Responsible Tourism Award
Defined by what we do
We do not accept that merely completing a task or fulfilling an obligation is enough. Every activity is undertaken to the very best of our skills, with an aspiration for excellence. We care about our customers, our environment and our reputation, reflected in our 2015 GOLD award in the World Responsible Tourism Awards. You can find more about our Responsible Dog Care award and our ethical dog care principles elsewhere on this site.
Accessibility for AllA long history of making the outdoors accessible to all, with kit, support and a warm welcome for guests of every ability.
Client CommitmentWhether you visit for 2 hours or 2 months, you deserve the best experience we can offer - delivered above and beyond our promises.
Our Safety PledgeSafety and quality are cornerstones of our work - protecting every client, guide and dog from harm.
Quality CommitmentConstantly looking for ways to enhance the quality of our products - outperforming standards and challenging out-dated models of working with sleddogs.
Staff CommitmentWe select staff for what motivates them, support their chosen lifestyle, develop their potential and reward hard work.