Our Quality Commitment

Our Quality Commitment

Constantly looking for ways to enhance the quality of our products - outperforming standards and challenging out-dated models of working with sleddogs.

Quality is a fairly ambiguous term when related to the tourism industry, but it is clearly an important one. We are constantly looking for ways to enhance the quality of our products from our clients' perspectives.

  • We aim to outperform, not just comply with, industry standards and regulations
  • Driving the development of new industry standards in sled dog welfare
  • Product delivery monitored through client feedback
  • Consistent standard of care across all seasons

How we drive quality

Some ways in which we do this are to: not only comply with, but outperform, all of the existing standards and regulations relevant to our industry; challenge out-dated models of working with sleddogs by driving the development of new industry standards in sled dog welfare; strive to be at the forefront of positive change in the industry and keep up with industry trends; constantly evaluate staff training tools and targets to ensure a client focus; monitor product delivery through client feedback to ensure that we are constantly meeting or, ideally, exceeding their expectations; and continually figure out solutions to our biggest challenges (such as answering client emails during multiday safari season!).

Highly trained guides

Our guides work in some of the most extreme conditions on earth, so the competence they must be trained to is exceedingly high, and we invest a huge amount of time and effort in it.

We place great emphasis on consistent performance within products, whatever the conditions, since we want every client to go home having experienced a great-value, 'once-in-a-lifetime' (hopefully twice!) product. At the same time, those conditions mean guides must adapt and stay flexible to constantly changing client needs.

Consistent care, whatever the season

It matters to us that clients on an adventurous early-season multi-day safari, for instance, finish the journey as positive as those who travel in the more relaxing Spring months. Their experience of the Arctic may differ fundamentally, but their experience of our care must be the same high standard throughout - and we and our guides will do our very best to deliver that.