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We are committed to operating and travelling in a way that is culturally, economically and environmentally responsible, with a long-term sustainability focus. Sustainability requires a holistic view of our operation and its impact on the world we live in for clients, staff, local people and our animals.
- Aligned with the WWF's 10 Principles for Arctic Tourism
- Aligned with the Leave No Trace principles
- Balances the needs of clients, staff, local people and the dogs
A holistic responsibility
Our clients require a service that is reliable, affordable and sustainable, which means caring for the environment, community interactions, feedback and performance reviews. Our staff need a stable, viable company underpinned by sound, open management and transparent, participatory development programmes. Local people need to rely on us to manage our dogs responsibly, prevent escapes that would jeopardise other creatures, and provide a long-term service. Last but not least, our dogs need a farm with a secure, long-term future, since they have no say in what happens to them. They deserve the best home, the most stimulating working life and the most relaxing retirement we can deliver.
WWF principles and benchmarking
From the early days, we have aligned our business against both the WWF's 10 Principles for Arctic Tourism and the Leave No Trace principles. We are constantly looking at the various standards and quality processes in existence and in development, and benchmarking for innovation against their platforms.
WWF's 10 Principles for Arctic Tourism (selected)
1. Make tourism and conservation compatible - encourage tourism planning that supports conservation efforts and cooperate with environmental organisations. 2. Support the preservation of wilderness and biodiversity - vast roadless wilderness is a unique characteristic of the Arctic and one of the main reasons tourists come. 3. Use natural resources in a sustainable way - undeveloped areas are a non-renewable resource; once developed it is impossible to return them to their original state. 4. Minimise consumption, waste and pollution. The principles continue across conservation, culture and local benefit.
Building Regional CapacityWhy we volunteer up to 40 hours a month on EU and municipality projects to grow tourism for the whole region, not just our own business.
Cultural IntegrityHow we work co-operatively with the Saami and Finnish communities of a complex frontier region and help clients understand its culture and politics.
Driving Regional SustainabilitySpearheading a movement towards more sustainable tourism in Finnish Lapland - through protected areas, training programmes and a common language for responsible travel.
Environmental StandardsMinimising our footprint in one of Europe's largest, most pristine wilderness areas - from sustainable building and energy to recycling, local sourcing and waste management.
Responsible TravelOur commitment to operating in a way that is culturally, economically and environmentally responsible, with a long-term sustainability focus.