Pawlytics — our AI dog CRM

Now live at Hetta Huskies · the farm's own software

Pawlytics

The AI-run guardian angel for 200+ huskies — a digital biopsy of every dog and of the whole enterprise.

Eighteen winters in, we run one of the largest husky farms in the Arctic — and we got tired of running it on spreadsheets, whiteboards and memory. So we built our own.

Pawlytics is bespoke, AI-run software that watches the health and strength of every single dog, learns each one's normal, and quietly flags the moment something drifts. It reads photos for the tell-tale signs of common problems, weighs a dog's recent work, age and team-mates, and tells us when a husky has earned a rest — often before a tired dog would ever show it.

Think of it as a digital biopsy of the dogs and the business at once — and a guardian angel that never blinks, so the pack stays healthy, and so does the enterprise.

One platform · the whole pack

Everything the farm runs on, in one place

Location & movement

Live GPS on every dog and team — who is out, where, and for how long.

Health & vitals

A rolling record per husky: weight, gait, appetite, recovery and red flags.

Reproduction

Breeding lines, heat cycles, pairings and pup development across the whole pack.

Vaccinations

Every shot, wormer and vet visit logged, with reminders before anything lapses.

Diet & nutrition

Feeding plans tuned per dog from workload, weight and the season.

Teams & workload

Build balanced teams and see exactly how hard each dog has worked.

Equipment

Harnesses, lines, sleds and kit — condition, assignment and replacement tracked.

Reports & audits

One click turns the whole operation into welfare audits, vet reports and KPIs.

The clever bit

An AI that never stops watching

  • Photo analysis. Snap or upload a dog and Pawlytics scans for the visual markers of common issues — coat, eyes, posture, paws and condition.
  • Early warnings. It learns each husky's baseline and raises a flag when something trends the wrong way, long before it becomes a problem.
  • Smart rest. It suggests rest days from a dog's recent mileage, age and team composition — protecting the dogs that give the most.
  • Diet that adapts. Feeding is tuned per dog from workload, condition and season, so no dog is over- or under-fed.
  • Behaviour & mood. It reads body language and play from photos and daily notes — spotting stress, pain or a flat mood early, and flagging dogs that need a gentler day or a vet check.
  • Smart breeding. It weighs health, temperament and genetic diversity to suggest the strongest, healthiest pairings — and to head off inheritable problems before a litter is ever planned.
  • Performance trends. It tracks each dog's pace, pulling power and recovery across a season to fine-tune training loads, surfacing both rising stars and quietly fatiguing dogs.
  • Supply forecasting. It predicts food, medicine and equipment needs from real usage and the season ahead, so the farm never runs short in the middle of winter.

A look inside

Eight screens, one healthy pack

Live screenshots drop in here — placeholders for now.

01Pack dashboardScreenshot coming soon
Pack dashboard
02Individual dog profileScreenshot coming soon
Individual dog profile
03AI health scanScreenshot coming soon
AI health scan
04Vaccination timelineScreenshot coming soon
Vaccination timeline
05Team builder & workloadScreenshot coming soon
Team builder & workload
06Rest & recovery plannerScreenshot coming soon
Rest & recovery planner
07Equipment registerScreenshot coming soon
Equipment register
08Welfare audit & reportsScreenshot coming soon
Welfare audit & reports

Want Pawlytics watching your pack?

It started on our farm. It could run yours.

Get in touch